Sep 21

• Omniture partners with comScore to deliver "unified audience measurements" to publishers and advertisers. What does this mean for you? As CMO Linda Abraham comments, "The initial phase of the partnership will provide publishers with a turnkey solution for inclusion in comScore Media Metrix 360 measurement. This means that publishers who are already Omniture clients will be able to leverage the beacons that are already in place to quickly bypass the normal beacon implementation process for Media Metrix 360. Additionally this partnership opens the door for joint product initiatives that will leverage the granularity of the Omniture site-specific data with the Web-wide view of Internet user behavior provided by comScore."

• I completed the Santa Cruz triathlon yesterday. My race was great. The most daunting part is the swim around Santa Cruz pier. After a dip to get 'acclimated' to the 60' water, it didn't seem half as bad. I had my best time yet for olympic distance, and even won a beach towel. It's a beautiful course, and fortunately it stayed foggy and cool for all of us.

• I got giddy when I found this article today. It's siking me up for my upcoming *big* holiday - biking through Croatia with VBT.