Sept 17

• A new, innovate adserving platform launched this week called 5to1. The founders, a team from myspace and Fox Interactive, have a great approach to network advertising - pick your ads a la carte, itunes shopping style. From this WSJ article, it sounds like a helpful model for publishers, to ensure and control what runs on their site. If they've figured out the mechanics of how it works, it should be a success. Good luck, 5to1!
• Simulmedia is out of the bag. Dave Morgan, founder of 2x7 and Tacoda networks, announced his latest startup that will "help programmers, distributors, advertisers and, ultimately, viewers, manage an ultra fragmented television marketplace." Given Dave's success on past initiatives, this should be welcomed by the TV industry as a new approach to improve media buys.
• Google to buy Brightcove? Mediapost reports on the rumors...