Monday, August 03, 2009

Aug 3

  • Happy August - my favorite month (due to birthday at the end)
  • comScore backs up why the click doesn't matter in online advertising. I am a big fan of comScore, and this is a great article that details exactly what should be the focus instead: sales impact and post-buy analysis. The emphasis echoes what I communicate every day in my work - display ads help search succeed and vice versa. Marketers are waking up to this, but there's still plenty of CMOs and the like who need futher convincing, at big Fortune 500 companie
  • Eric resigns from is seat from the Apple board today. Interesting commentary about why, which is in principal how Apple and Google differ on vision. Oh yes and the FCC. All this 2 days before the new Android appears in stores. It's for the best.

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