Aug 21

• A few days ago, MSNBC.com purchased local news site everyblock - which has a interesting site for SF. It reminds me of another site...lets see? Ah yes, a very Google Analytics modeled layout for police calls, crime blotters, threats, you name it. Great way to learn what you probably didn't know about your hood.
• comScore/dunnhumby study shows CPG online advertising works to build retail sales on par with TV. "Revealing that the Internet can be as effective an advertising medium as television advertising. Over the course of twelve weeks, online ad campaigns with an average reach of 40 percent of their target segment successfully grew retail sales of the advertised brands by an average of 9 percent. This compares to an average lift of 8 percent for TV advertising as measured by Information Resources, Inc. (IRI) and published in their seminal research paper “How Advertising Works.”
• TGIF people! Have a great weekend.